A Brand Reborn
Arctic Foam was a legacy brand deeply rooted in the surf community but hadn’t yet stepped into the digital age. I developed and executed creative strategies to share the brand’s voice and engage a global surf audience. I managed all social media channels, produced photo and video campaigns, and led storytelling efforts that connected our innovations in foam with the culture of surfing worldwide. My work helped bring the brand into the modern era while honoring its identity as the largest polyurethane surfboard blank manufacturer in North America.
Foam Stories:
Sometimes its better for brands to let their costumers do the talking. I created foam stories to show that arctic foam’s product was more than just a piece of foam. It is a canvas.
Influencer Marketing
Utilizing connections to some of the worlds most famous surf craftsman, I was able to create media content that grew Arctic Foam’s following and engagement drastically.
