Road Surf began as a passion project blending surf culture, storytelling, and design. I have been apart of the brand since its early days - developing its identity, voice, and visual presence across digital and physical platforms. I assisted in content creation, from directing surf film edits to producing lifestyle photography, while managing social media and community engagement. Every piece of content reflected a commitment to craftsmanship, exploration, and the soul of surfing. Road Surf became a creative outlet and a brand platform to experiment, connect, and grow within the surf space.